Start with existing buying behaviour.
We look for categories where people are already discovering products through video, recommendations and affiliate links.
Commercial partnerships · Digital commerce
Creators drive demand. The sale often happens somewhere else.
Punto Partners brings digital-product providers and commerce platforms into the same conversation. We develop the commercial case for new sales channels, from the first introduction to an agreed route forward.
UK-based. International in outlook. Independent by design.
A commercial opportunityIllustrative model
Demand is already being created
Creator content, referrals and audiences
The question worth asking
Could the route to purchase be better?
New platform distribution may be possible when product rules, fulfilment and commercial terms align.
A channel both sides can support
Commercial fit before commitment. Independent assessment
The opportunity
The audience is there. The buying journey has room to improve.
Creators already introduce audiences to digital products, including travel connectivity, software and gaming services. But awareness and checkout often sit on different platforms. That gap is worth investigating, provided the product is permitted and the economics are sound.
Find a realistic route to market.
We consider the platform's rules, the customer journey and how a digital product would actually be delivered.
Make the numbers work for everyone.
Merchant margin, platform fees, creator incentives and operational costs all affect whether a new channel makes sense.
What we do
Commercial development, not another marketing agency.
Our focus is the agreement that makes a new channel possible. We identify relevant counterparties, qualify the opportunity and help move a commercial discussion towards practical next steps.
Category opportunities
Assess digital-product categories that could benefit from new distribution routes, subject to approval and commercial viability.
Merchant and platform introductions
Bring suitable product providers and platform teams together around a defined opportunity, rather than a speculative contact exchange.
Commercial structure
Explore fee arrangements, attribution, responsibilities, permitted use and the conditions needed before either party commits.
Pilot and launch coordination
Where a channel is approved, help define a manageable pilot, success measures and the handover to teams responsible for delivery.
Who we work with
Two sides of the same deal.
The best opportunities begin when there is a clear benefit for the business supplying the product and the platform putting it in front of customers.
For digital-product providers
Already investing in creators or affiliates?
We want to hear from providers with established products, a reliable fulfilment process and evidence of customer demand. Our interest is in distribution opportunities that could complement existing channels.
Discuss merchant opportunitiesFor platforms and marketplaces
Considering a new commerce category?
We explore whether there is credible merchant supply, existing buyer demand and a commercial case for expansion. Product eligibility, consumer protection and platform requirements come first.
Discuss platform opportunitiesAreas of interestTravel connectivity and eSIMsLicensed softwareAuthorised gaming productsOther digital services
Our approach
An introduction is only useful if there is a deal to be made.
We start with a specific commercial hypothesis. If the parties, rules or numbers do not support it, the right decision is to find out early.
01
Identify the opportunity
Define the product, customer, potential distribution route and the problem a new channel would solve.
02
Check the commercial fit
Assess product permissions, operational requirements, demand and whether margins can support the proposed model.
03
Agree the basis for introductions
Set the scope, responsibilities and commercial terms before moving into substantive partner discussions.
04
Build a route to launch
Where both sides are interested, define the approvals, pilot arrangements and decision points needed to proceed.
Every opportunity is subject to the relevant platform's policies, product rights, commercial agreement and applicable law. Punto Partners does not claim to represent or be endorsed by any platform or product provider.
Get in touch
Have a product, a platform or a category worth discussing?
Tell us what you sell, where demand currently comes from and the channel you would like to explore. For platform teams, tell us which product category you are assessing.
For commercial enquiries and prospective partnerships
hello@puntopartners.com